The COVID-19 pandemic had a tremendous impact on public health since the virus erupted in the spring 2020, but it also had a major economic disruption on large and small businesses. Businesses have had to face a broad range of issues from dealing with temporary closures, keeping their employees and customers safe, re-thinking operations and navigating government relief and support programs.

A part of re-thinking operations for businesses is to shift them online and that means a greater use of technology tools. Here are some ways that technology can help sustain your business through the barriers caused by the COVID-19.

Digital Communications

The term refers to a business or organization’s online communication efforts through a wide range of online channels, including a website, blog posts, social media, communication platform, mobile chat. These online channels allow to connect with current and prospective customers, employees and stakeholders. They are even more important in our current world where we have to limit face-to-face interaction while running a successful business.


Make your products and services available online if you haven’t already! This ensure that you maintain existing relationships with your customers. After all, they are the ones that keep your business afloat. One of the many advantage to e-commerce is that it is scalable. You bet it is! In addition to selling locally you can grow your business to sell to other cities, and even countries.


This technology could not be more useful than it is in the current pandemic. Automation creates and applies technologies that produce and deliver goods and services with minimal human intervention.

Amidst this pandemic, many businesses are shifting towards automation to boost productivity and innovation as well as to support their employees’ transition from working in the office to working from home. Automation processes help in so many areas from managing productivity and inventory to automating class schedules to distributing food.


Do you need to make decisions about your business, but need to gather information and obtain insights to do so? Reporting software can help you. It gathers information and provides insights about your data in the form of graphs and charts. It also present the data in an attractive manner, thus more presentable, readable and meaningful.

Reporting tools usually comes in a business intelligence suite, such as Microsoft and HubSpot.

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